Roaring Fork Valley · Est. 2026

Your entire marketing department.
Without hiring one.

AI-powered content, SEO, email and paid advertising — built for Aspen, Glenwood, Carbondale and Basalt businesses, so you can focus on the work only you can do.

4Channels, one team
24/7Always-on systems
HEADQUARTERS · BASALT
Serving →
Glenwood Springs
Carbondale
Basalt
Aspen
The gap we fill

You’re great at the work.
Marketing just isn’t it.

You already know you need to show up — on Google, on social, in inboxes and inside the AI tools your future customers are using right now to find local services.

But you’re running a business. There’s no time at the end of the day, and a full marketing team isn’t in the budget.

That’s the gap Switchback Studio was built to fill.

No retainer trap Local-first Owner-friendly AI native
Four pillars · One team

Everything a modern marketing department does. Quietly, cost effectively in the background while you go about running your business.

The systems run on the same brain that gets to know your brand, your customer and your competitors so your story stays consistent and you show up stronger anywhere and everywhere people are trying to find you.

01 / Social Media & Content

Content & Social

  • Brand voice training
  • Social Media and Blog
  • Facebook · Instagram · LinkedIn · Mailchimp
  • Approvals in one place

Posts and newsletters that sound like you, not a chatbot. Easy approvals — we handle the rest.

02 / Web Optimization

SEO & AEO, Google Business Partner

  • Local SEO & GBP
  • Answer-engine indexing
  • Schema & entities
  • Topical authority

Show up on Google — and inside ChatGPT, Perplexity, Claude and Gemini — when someone asks for what you do.

03 / Paid Ads

Paid Ads

  • Meta & Google
  • Local geo-targeting
  • Creative testing
  • Weekly performance loop

Tight, local-first ad spend that actually moves the needle. We start small, scale what works, kill what doesn’t.

04 / Email

Email & Lifecycle

  • Newsletter strategy
  • Welcome & nurture flows
  • Segmentation
  • Reactivation

The channel you own. We turn your list into a quiet, compounding source of bookings and repeat business.

How it works

Three steps to a
marketing system that runs itself.

No long onboarding. No 10 person team that continues to pass you around. We get to know your company, your pain points, your needs. You’re up and running inside two weeks.

01

Discovery call or meeting

We listen first — your marketing efforts, your staff, your business what’s been working, what hasn’t? Where can we step in to make life easier? 

02

We build your system

Based on the discovery meeting, we will build out a proposal and systems to support your business’ needs.

03

You focus on the work

Marketing runs in the background. Your dashboard lets you control what gets approved at the beginning of the month. At the end of the month, you get a monthly review, and always real human when you need one. 

Find your fit

Because generic
doesn’t work up here.

Three tiers, scoped for where you are right now. Move up when you’re ready — never locked in.

Presence

For owner-operators who need to show up consistently — without spending their Sundays writing captions.

  • Social + blog content engine
  • Brand voice profile

Full Stack

All four pillars on one team. The closest thing to an in-house marketing department — without the overhead.

  • Everything in Growth Engine
  • Paid ads (Meta + Google)
  • Creative production
  • Monthly review loop
  • Direct line to your strategist
AEO · GEO · The new search

Be the answer when someone asks an AI.

Half your future customers will never click a Google result again. They’ll ask ChatGPT, Perplexity or Gemini “best [your service] in Carbondale” — and the AI will pick three names.

We make sure yours is one of them. Schema, entity graphs, citations, structured FAQ — the unglamorous plumbing that gets you cited.

perplexity.ai · live result
2:14 PM
User asked
“Who offers the best moving service in Carbondale, Colorado?”
AI Answer

For moving service in Carbondale, three local companies stand out. Double Diamond is consistently cited for their high customer service marks and longevity in the valley.

1 mountainhome.com
2 google business
3 aspendailynews.com
4 reddit · r/aspen
Local · By design

Built from the Valley. Not a Slack channel in San Francisco.

We live here. We know your busy season runs from Memorial through leaf-peeping and again from Thanksgiving to last chair. We know “tourist” and “local” are two completely different audiences but the line gets blurrier and blurrier. Your marketing should know it too.

Aspen
Snowmass
Basalt
Carbondale
Glenwood Springs
El Jebel

“We were drowning in ‘should-do’ marketing tasks. Switchback set up a system that just runs — content goes out, ads optimize, the inbox fills. I haven’t written a caption or a newsletter and that to-do list is finally checked off.”

AE
Ashley E. REALTOR · ASPEN
Common questions

Before you book.

Don’t see yours? Ask on the call — they’re 30 minutes and free.

Are you actually local, or is this another national agency?+
Switchback Studio is based in the Roaring Fork Valley. Every client we take on is in or adjacent to the Valley — we don’t take work outside the region because the local context is the whole point.
How is “AI-powered” different from a freelancer using ChatGPT?+
We train an AI agent on your brand voice, customers, and offers — then a human strategist edits, schedules and reviews everything before it ships. The AI is the fast hands; the strategy is ours.
What does AEO / GEO actually mean?+
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the practices of getting your business cited inside AI tools — ChatGPT, Perplexity, Gemini, Claude — when users ask about local services. It’s the next layer of search, and most agencies haven’t started yet.
Do I have to commit to a long contract?+
We keep it pretty standard. 30-day out after the initial 60-day setup. If it’s not working, we’d rather you go than be stuck!
How long until I see results?+
Paid ads and email move first — usually inside 30 days. Content and SEO compound; expect meaningful traction at the 90-day mark and significant lift by month six.
What size business do you work with?+
Short answer … Yours. Longer answer … Mostly owner-operators and local teams without the bandwidth to do this consistently themselves. Restaurants, outfitters, trades, real estate, wellness, professional services — anything where the owner is too busy doing the work to also do the marketing. 
Take the first switchback

Stop doing
marketing at 9pm.

30-minute call. No deck, no pitch, no pressure. We’ll tell you straight whether we’re a fit.

Book your strategy call allie@switchbackstudio.co →